| 5G
speed, A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED
display. Ceramic Shield with four times better drop performance. And Night
mode on every camera. iPhone 12 has it all. 5G on iPhone is superfast. So you
can download movies on the fly. Stream higher-quality video. Or FaceTime in
HD over cellular. With lots less lag. And you can do it in more places,
because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the
fastest chip in a smartphone. And it pushes what’s possible. Like crunching
trillions of operations on the Neural Engine. Or shooting in Dolby Vision —
even pro movie cameras can’t do that. It’s superefficient for great battery
life. And it’s ahead of its time, prepared to power pretty much anything that
comes next. Vastly more contrast. Incredible color accuracy. A huge jump in
pixel density. OLED delivers brighter brights, darker blacks, and higher
resolution for everything you look at. This is the best iPhone display we’ve
ever made, and it goes all the way to the edge. Both the Wide and Ultra Wide
cameras now have Night mode — and it’s better than ever at capturing
incredible low-light shots. The new Wide camera brings in 27 percent more
light. So whether you take photos by day or by moonlight, you’ll get a level
of detail and color that wasn’t possible before. Night mode senses when light
is low and kicks in automatically, maintaining clarity while capturing
beautiful vibrant color. All you have to do is start snapping. Deep Fusion,
in mid to low light, analyzes multiple exposures to maximize detail. Check
out the texture in the wood, fabric, and crystal. And the Ultra Wide gets you
a heroic perspective. Smart HDR 3 balances the elements in a shot, bringing
out detail in the subject and trees while retaining the rich color of the sky
— even at high noon. Beyond faces, Smart HDR 3 uses machine learning to
recognize scenes, then adjusts sharpness, color, and white balance where
needed. Even in bright light, Smart HDR 3 is amazing at capturing texture,
skin tone, color saturation, and individual details that make photos feel
TRUE to life. Portrait mode is even better at artfully blurring the
background to put all the focus on your subject. How do you improve on the
highest-quality video in a smartphone? Make it even better in low light — a
full 27 percent better. That means no hour is off limits for more beautifully
detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone
and let the light trails begin. Now you can record 4K HDR video with Dolby
Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay to see
all that color and detail. It’s a start-to-finish cinematic experience —
found only on iPhone. Which comes in handy when your dog does something
adorable. Snap on a new MagSafe case, wallet, or both. (Fear not, the wallet
is shielded so it’s safe for credit cards.) Magnets align themselves
perfectly every time for faster wireless charging. iOS 14 is packed with
shortcuts that get you just what you want, right when you want it. iPhone is
designed to protect your information. Face ID data doesn’t leave your iPhone
and is never backed up to iCloud or anywhere else. iOS shows you an app’s
privacy practices before you download it. When you use Apple Pay, your card
number isn’t shared with merchants. And the list goes on. To charge your new
iPhone, you can continue to use your USB‑A to Lightning cable. Or you can
take advantage of fast charging with the USB‑C to Lightning cable now
included in the box, which works with existing USB‑C power adapters and
computer ports. |
